Location: Potomac, Maryland, United States
Job Profile:
Candidate will be responsible for online merchandising, conversion optimization, site operations, and email operations. Candidate will also oversee a team responsible for the day-to-day online operations relating to e-commerce with oversight responsibility for operating metrics and key performance drivers such as conversion, opt-ins, average order, units per order, and continuity take rate.
In this role, the person will also work across various teams (offline marketing and corporate merchandising) to create a branded online experience for Healthy Directions and its 3 doctor websites that is not only representative of the customer's offline experience, but takes the engagement to the next level by understanding the needs and expectations of the online, multi-channel and offline customer. Interface with the product-related teams to understand upcoming product innovations and services so that they may be thoughtfully integrated into the online launch process as they are unveiled into the marketplace.
Ability to work with Digital Marketing programs (internal staff and partners) for successful integration and program development to be coordinated into the site for deeper consumer engagement.
The Executive Director will report directly to the Vice President of Online Marketing. Manage a 5-person team. Works closely with but not limited to internal IT team, Creative, Production, and Customer Service.
QUALIFICATIONS:
- Must have proven track record of 10+?year s database, direct and online marketing including at least 5-7 years in e-commerce.? Catalog experience preferred.
- Must be able to translate company brand and multi-channel marketing vision to the online channel and execute strategies that lead the company consistently towards the vision.
- Strong skills in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management.
- Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing ecommerce team.
- Ability to identify, communicate and inspire an organization around the next generation of e-commerce experience to dramatically grow the business, and be able to work through tough issues and overcome challenges while maintaining good relationships.
- Needs to be creative thinker and problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams.
- Experience with e-commerce functional development lifecycle process, financial benefit rationalization, website usability principles, and mobile and social media platforms.
- Big picture thinker and experience in a dynamic, high-growth environment.
- Must possess excellent creative, organizational, verbal and written communication skills.?
- Strong analytical and project management skills with the ability to handle multiple priorities.
- MBA preferred.
More Details..
Job Profile:
Candidate will be responsible for online merchandising, conversion optimization, site operations, and email operations. Candidate will also oversee a team responsible for the day-to-day online operations relating to e-commerce with oversight responsibility for operating metrics and key performance drivers such as conversion, opt-ins, average order, units per order, and continuity take rate.
In this role, the person will also work across various teams (offline marketing and corporate merchandising) to create a branded online experience for Healthy Directions and its 3 doctor websites that is not only representative of the customer's offline experience, but takes the engagement to the next level by understanding the needs and expectations of the online, multi-channel and offline customer. Interface with the product-related teams to understand upcoming product innovations and services so that they may be thoughtfully integrated into the online launch process as they are unveiled into the marketplace.
Ability to work with Digital Marketing programs (internal staff and partners) for successful integration and program development to be coordinated into the site for deeper consumer engagement.
The Executive Director will report directly to the Vice President of Online Marketing. Manage a 5-person team. Works closely with but not limited to internal IT team, Creative, Production, and Customer Service.
QUALIFICATIONS:
- Must have proven track record of 10+?year s database, direct and online marketing including at least 5-7 years in e-commerce.? Catalog experience preferred.
- Must be able to translate company brand and multi-channel marketing vision to the online channel and execute strategies that lead the company consistently towards the vision.
- Strong skills in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management.
- Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing ecommerce team.
- Ability to identify, communicate and inspire an organization around the next generation of e-commerce experience to dramatically grow the business, and be able to work through tough issues and overcome challenges while maintaining good relationships.
- Needs to be creative thinker and problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams.
- Experience with e-commerce functional development lifecycle process, financial benefit rationalization, website usability principles, and mobile and social media platforms.
- Big picture thinker and experience in a dynamic, high-growth environment.
- Must possess excellent creative, organizational, verbal and written communication skills.?
- Strong analytical and project management skills with the ability to handle multiple priorities.
- MBA preferred.
More Details..
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